Understanding consumer dynamic decision making under competing loyalty programs
Jia Liu and Asim Ansari
| Year of publication: |
2020
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|---|---|
| Authors: | Liu, Jia ; Ansari, Asim |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 3, p. 422-444
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| Subject: | approximate dynamic programming | bounded rationality | competition | experiments | loyalty programs | promotions | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Begrenzte Rationalität | Bounded rationality | Experiment | Theorie | Theory | Dynamische Optimierung | Dynamic programming | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243720911894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214142