Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Dana L. Alden, James B. Kelley, James B. Youn, Qimei Chen
| Year of publication: |
December 2016
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|---|---|
| Authors: | Alden, Dana L. ; Kelley, James B. ; Youn, James B. ; Chen, Qimei |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5909-5916
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| Subject: | Brand strategy | Brand website | Brand community | International | Internet marketing | Markenführung | Brand management | China | Südkorea | South Korea | Website | Online-Marketing | Konsumentenverhalten | Consumer behaviour | USA | United States | Markenartikel | Brand | Internationales Marketing | International marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.04.108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597551