Understanding consumer perception toward usage of music apps during COVID-19 : a study in West Bengal state
Samuel S. Mitra, A. Peter Arockiam, K. Joseph, Milton Costa and Payal Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Mitra, Samuel S. ; Arockiam, A. Peter ; Joseph, K. ; Costa, Milton ; Sharma, Payal |
| Published in: |
IIMS journal of management science. - New Delhi : Diva Enterprises Pvt. Ltd., ISSN 0976-030X, ZDB-ID 3049871-5. - Vol. 13.2022, 1, p. 43-54
|
| Subject: | COVID-19 pandemic | mobile commerce | music apps | attitudes and behavior | technology acceptance model (TAM) | Konsumentenverhalten | Consumer behaviour | Coronavirus | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Musik | Music | Musikwirtschaft | Music industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0976030X211053333 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519089