Understanding consumer preference between bundled and unbundled green offering

ShabbirHusain R.V., Sanjeev Varshney, Pingali Venugopal, and Munish Thakur

Year of publication:	2022
Authors:	Shabbirhusain RV ; Varshney, Sanjeev ; Venugopal, Pingali ; Thakur, Munish
Subject:	bundling \| environmental benefit \| environmental consciousness \| Green consumer value \| green offering \| Konsumentenverhalten \| Consumer behaviour \| Umweltbewusstsein \| Environmental consciousness \| Leistungsbündel \| Bundling strategy \| Öko-Produkt \| Sustainable product \| Öko-Marketing \| Green marketing \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Umweltmanagement \| Environmental management \| Umweltschutz \| Environmental protection

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/10495142.2021.1941497 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013465719