Understanding consumer responses to innovations
Qing Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Qing |
| Published in: |
Gaining momentum : managing the diffusion of innovations. - London : Imperial College Press, ISBN 1-84816-354-1. - 2010, p. 195-213
|
| Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806771