Understanding consumer responses to retailers' cause related voucher schemes : evidence from the UK grocery sector
Matthew Gorton; Robert Angell; John White and Yu-Shan Tseng
| Year of publication: |
2013
|
|---|---|
| Authors: | Gorton, Matthew ; Angell, Robert ; White, John ; Tseng, Yu-shan |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 11/12, p. 1931-1953
|
| Subject: | Cause related voucher schemes | Structural equation modelling | Grocery retail | Vouchers | Retailing | Gutscheinsystem | Voucher programme | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom | Einzelhandel | Retail trade | Lebensmittelhandel | Food trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205953