Understanding consumer sentiments towards marketing : an investigation in Indian context
Sanjay K. Jain, Parul Goel and Sonali Jain
| Year of publication: |
2024
|
|---|---|
| Authors: | Jain, Sanjay K. ; Goel, Parul ; Jain, Sonali |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 28.2024, 2, p. 210-224
|
| Subject: | Consumer Sentiments | Attitudes/Perceptions Towards Marketing and Marketing Mix Elements | Consumerism | Marketing in India | Indien | India | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629211027327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014634405