Understanding contextual determinants of likely online advocacy by millennial donors
Kathleen Chell, Gary Mortimer, Thy Dang, and Rebekah Russell-Bennett
| Year of publication: |
2024
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| Authors: | Chell, Kathleen ; Mortimer, Gary ; Thy Dang ; Russell-Bennett, Rebekah |
| Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 53.2024, 2, p. 321-347
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| Subject: | donor behavior | millennials | online advocacy | social norms | self-disclosure theory | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Entwicklungshilfe | Development aid | Altersgruppe | Age group | Junge Erwachsene | Young adults | Fundraising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/08997640231165913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014581469