Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation
Jaywant Singh; Maria del Mar Garcia de los Salmones Sanchez; Ignacio Rodriguez del Bosque
| Year of publication: |
2008
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|---|---|
| Authors: | Singh, Jaywant ; Garcia de los Salmones Sanchez, Maria del Mar ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 80.2008, 3, p. 597-611
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| Subject: | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735994