Understanding culture, motivation, and ethnic consumer behavior
Fung Kuen Koo; Huong Le
| Year of publication: |
2014
|
|---|---|
| Authors: | Koo, Fung Kuen ; Le, Huong |
| Published in: |
Handbook of research on effective marketing in contemporary globalism. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6220-9. - 2014, p. 47-65
|
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Nonprofit-Marketing | Nonprofit marketing | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Museum | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403586