Understanding customer bargaining in retail stores : a customer perspective
Stephanie T. Gillison, William Magnus Northington, and Sharon E. Beatty
| Year of publication: |
2014
|
|---|---|
| Authors: | Gillison, Stephanie T. ; Northington, William Magnus ; Beatty, Sharon E. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 22.2014, 2, p. 151-168
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Verhandlungstechnik | Negotiation techniques | Preismanagement | Pricing strategy | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010357872