Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Juhee Kang; Liang Tang; Ju Yup Lee; Robert H. Bosselman
| Year of publication: |
2012
|
|---|---|
| Authors: | Kang, Juhee ; Tang, Liang ; Lee, Ju Yup ; Bosselman, Robert H. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 3, p. 809-818
|
| Subject: | Gastronomie | Restaurant industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009544299