Understanding customer experience : asymmetry effects of touchpoints on hotel booking decision
Eun Joo Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Kim, Eun Joo |
| Published in: |
Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 1-5275-8034-2. - 2022, p. 135-160
|
| Subject: | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013253376