Understanding customer loyalty through system dynamics: The case of a public sports service in Spain
| Year of publication: |
2009
|
|---|---|
| Authors: | García, Jose Antonio Martínez ; Caro, Laura Martínez |
| Published in: |
Management decision : MD. - Bradford : Emerald, ISSN 0025-1747, ZDB-ID 4119460. - Vol. 47.2009, 1, p. 151-172
|