Understanding customer purchase intention in social media : an integration of TAM and DeLone and McLean's model
Mona Jami Pour, Hossein Moeini and Leila Hosseini Nejad
| Year of publication: |
2024
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| Authors: | Jami Pour, Mona ; Moeini, Hossein ; Hosseini Nejad, Leila |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 45.2024, 4, p. 519-541
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| Subject: | DeLone and McLean's model | purchase intention | social media | TAM | technology acceptance model | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2024.138051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061813