Understanding customer satisfaction and loyalty in Indian retail sector : an empirical study
Amgad S.D. Khaled, Fatehi Almugari, Borhan Omar Ahmed Al-Dalaien, Abdulmalek M.M. Saeed, Khalid Mohummed Alomari
| Year of publication: |
2023
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|---|---|
| Authors: | Khaled, Amgad S. D. ; Almugari, Fatehi ; Al-Dalaien, Borhan Omar Ahmad ; Saeed, Abdulmalek M.M. ; Alomari, Khalid Mohummed |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 31.2023, 1, p. 49-74
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| Subject: | brand | customer | hypermarkets | loyalty | price strategy | retail marketing | satisfaction | store image | strategy | value | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Indien | India | Preismanagement | Pricing strategy | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2023.133555 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014389053