Understanding customer value
Sarah F. Gardial; Robert B. Woodruff
| Year of publication: |
2003
|
|---|---|
| Authors: | Gardial, Sarah F. ; Woodruff, Robert B. |
| Published in: |
The management of strategy in the marketplace. - Mason, Ohio : Thomson/South-Western, ISBN 0-324-17575-2. - 2003, p. 129-146
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001824943