Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers
Year of publication: |
2023
|
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Authors: | Kasaian, Keyvan ; Murthi, B. P. S. ; Steffes, Erin |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 4, p. 903-925
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Subject: | Segmentation | Credit cards | Finite mixture model | Latent class | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
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