Understanding digital consumer : a review, synthesis, and future research agenda
Ayşegül Sağkaya Güngör, Tuğçe Ozansoy Çadırcı
| Year of publication: |
2022
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|---|---|
| Authors: | Güngör, Ayşegül Sağkaya ; Çadırcı, Tuğçe Ozansoy |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 5, p. 1829-1858
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| Subject: | machine learning | digital consumers | longitudinal study | online consumers | topic modeling | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Electronic Commerce | E-commerce | Social Web | Social web | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Längsschnittanalyse | Longitudinal analysis | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12809 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013411985