Understanding the dynamics behind bank branch service quality in Portugal : pursuing a holistic view using fuzzy cognitive mapping
Fernando A.F. Ferreira, Marjan S. Jalali, João J.M. Ferreira, Jelena Stankevičienė, Carla S.E. Marques
Year of publication: |
September 2016
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Authors: | Ferreira, Fernando Alberto Freitas ; Jalali, Marjan S. ; Ferreira, João J. M. ; Stankevičienė, Jelena ; Marques, Carla S. E. |
Subject: | Bank branch | Determinants of service quality | Dynamics | Fuzzy cognitive maps | Holistic view | Dienstleistungsqualität | Service quality | Fuzzy-Set-Theorie | Fuzzy sets | Bank | Portugal | Kognition | Cognition | Holismus | Holistic approach |
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