Understanding the dynamics behind bank branch service quality in Portugal : pursuing a holistic view using fuzzy cognitive mapping
Year of publication: |
September 2016
|
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Authors: | Ferreira, Fernando Alberto Freitas ; Jalali, Marjan S. ; Ferreira, João J. M. ; Stankevičienė, Jelena ; Marques, Carla S. E. |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 3, p. 469-487
|
Subject: | Bank branch | Determinants of service quality | Dynamics | Fuzzy cognitive maps | Holistic view | Dienstleistungsqualität | Service quality | Fuzzy-Set-Theorie | Fuzzy sets | Bank | Portugal | Holismus | Holistic approach | Kognition | Cognition |
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