Understanding effectiveness skepticism
| Year of publication: |
2017
|
|---|---|
| Authors: | Bolderdijk, Jan Willem ; Steg, Linda ; Woerdman, Edwin ; Frieswijk, René ; Groot, Judith I. M. de |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 2, p. 348-361
|
| Subject: | incentive programs | policies | skepticism | fairness | effectiveness | Prinzipal-Agent-Theorie | Agency theory | USA | United States | Gerechtigkeit | Justice |
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