Understanding employer branding within MNC subsidiaries : evidence from MNC hotel subsidiaries in Indonesia
Arnold Japutra, Ringkar Situmorang, Marcello Mariani, Vijay Pereira
| Year of publication: |
2024
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|---|---|
| Authors: | Japutra, Arnold ; Situmorang, Ringkar ; Mariani, Marcello M. ; Pereira, Vijay |
| Published in: |
Journal of international management. - Amsterdam : Elsevier, ISSN 1075-4253, ZDB-ID 2019341-5. - Vol. 30.2024, 1, Art.-No. 101100, p. 1-13
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| Subject: | Employer branding | Indonesia | Internal marketing | MNC subsidiaries | Strategy | Multinationales Unternehmen | Transnational corporation | Indonesien | Ausländische Tochtergesellschaft | Foreign subsidiary | Personalmarketing | HR marketing | Tochtergesellschaft | Subsidiary company | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intman.2023.101100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071752