Understanding factors affecting store brand purchase in times of crisis
Joseph Kaswengi and Mbaye Fall Diallo
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Kaswengi, Joseph ; Diallo, Mbaye Fall |
| Published in: |
In times of crisis : perspectives and challenges of the 21st century. - New York : Nova Science Publishers, ISBN 1-5361-3512-7. - 2018, p. 147-159
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011941148