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Poverty eradication in Zimbabwe : meeting the millennium development goals (MDGs) through home-grown business approaches
Hamadziripi, Jessica, (2013)
Overcoming institutional voids in subsistence marketplaces : a Zimbabwean entrepreneurial case
Davies, Iain A., (2017)
Low socioeconomic class and consumer complexity expectations for new product technology
Trujillo, Carlos A., (2010)
Is customer relationship management a useful approach to tapping the market at the BOP?
Chikweche, Tendai, (2009)
Measuring consumer purchase decision involvement at the BOP : a new approach
Chikweche, Tendai, (2008)
Networks and buyer behaviour at the base of the pyramid (BOP)