Understanding fan motivation for interacting on social media
Constantino Stavros; Matthew D. Meng; Kate Westberg; Francis Farrelly
| Year of publication: |
2014
|
|---|---|
| Authors: | Stavros, Constantino ; Meng, Matthew D. ; Westberg, Kate ; Farrelly, Francis |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 4, p. 455-469
|
| Subject: | Sport marketing | Social media | Motivation | Interaction | Relationship marketing | Social Web | Social web | Beziehungsmarketing | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010425632