Understanding food truck customers : selection attributes and customer segmentation
Hayeon Choi (Hailey), Eun-Kyong Choi (Cindy), Borham Yoon, Hyun-Woo Joung (David)
| Year of publication: |
2020
|
|---|---|
| Authors: | Choi, Hayeon ; Choi, Eun-Kyong ; Yoon, Borham ; Joung, Hyun-Woo |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 90.2020, p. 1-10
|
| Subject: | Food truck | Selection attributes | Customer segmentation | Food-related lifestyle (FRL) instrument | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Lebensstil | Lifestyle | Straßengüterverkehr | Road freight transport | Lebensmittel | Food |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102647 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012300794