Understanding Generation Y consumers : an application of vanity scale to examine cross-national and gender differences
Srinivas Durvasula
| Year of publication: |
2007
|
|---|---|
| Authors: | Durvasula, Srinivas |
| Published in: |
Marketing in the new global order : challenges and opportunities. - New Delhi : Excel Books, ISBN 81-7446-510-3. - 2007, p. 463-467
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003736510