Understanding green advertising attitude and behavioral intention : an application of the health belief model
Hye Jin Yoon and Yeo Jung Kim
| Year of publication: |
January-June 2016
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|---|---|
| Authors: | Yoon, Hye Jin ; Kim, Yeo Jung |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 1, p. 49-70
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| Subject: | ecocentric/anthropocentric attitudes | green advertising | health belief model | model development of attitude and behavioral intention | sustainable consumerism | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Öko-Produkt | Sustainable product | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2015.1107006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522034