Understanding green consumer behavior : a qualitative cognitive approach

Sigmund A. Wagner

There is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback

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Year of publication:	1997
Authors:	Wagner, Sigmund A.
Publisher:	London : Routledge
Subject:	Konsumentenverhalten \| Consumer behaviour \| Umweltbewusstsein \| Environmental consciousness \| Kognition \| Cognition \| Öko-Produkt \| Sustainable product \| Öko-Marketing \| Green marketing
Description of contents:	Table of Contents [gbv.de]

Extent:	Online-Ressource (xv, 288 p) ill
Series:	Routledge Studies in Consumer Research Ser.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (p. 264-280) and index Book Cover; Title; Contents; List of figures; List of tables; Preface; Acknowledgements; Introduction; A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION; COGNITIVE CONSUMER RESEARCH; EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR; CLASSIFICATION OF CONSUMERS; INTERPRETATION OF KNOWLEDGE STRUCTURES; EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER; THE BEGINNING OF KNOWLEDGE; Appendices; Glossary; Notes; Bibliography; Index Electronic reproduction; Available via World Wide Web
ISBN:	0-415-15732-3 ; 978-0-203-44403-0 ; 978-0-415-15732-2 ; 978-0-415-15732-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015403156