Understanding how customer interaction drives e-loyalty during returns handling in online retailing
Mingfang Li, Askar Choudhury, and Na Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Li, Mingfang ; Choudhury, Askar ; Zhang, Na |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 4, p. 590-607
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| Subject: | Consumer returns | Customer loyalty | Online retailing | Returns satisfaction | Returns service interaction | Online-Handel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Kundenservice | Customer service | Kundenbindung | Customer retention | Kapitaleinkommen | Capital income | Beschwerdemanagement | Complaint management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-02-2024-0101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416717