Understanding how graphic pictorial warnings work on cigarette packaging
Jeremy Kees, Scot Burton, J. Craig Andrews, and John Kozup
| Year of publication: |
2010
|
|---|---|
| Authors: | Kees, Jeremy ; Burton, Scot ; Andrews, J. Craig ; Kozup, John |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 2, p. 265-276
|
| Subject: | Drogenpolitik | Drug policy | Zigarette | Cigarette | Produktinformation | Product information | Gesundheitsrisiko | Health risk | Werbewirkung | Advertising effects | Experiment | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759834