Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Shweta Pandey and Deepak Chawla
| Year of publication: |
October-December 2016
|
|---|---|
| Authors: | Pandey, Shweta ; Chawla, Deepak |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 15.2016, 4, p. 332-352
|
| Subject: | Logistic regression | loyal and disloyal | online clothing retail | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution | Indien | India | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2016.1237238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011636542