Understanding Indians purchase behaviour process : luxury apparel sector
Varsha Jain, Sonal Pingle & Aarzoo Daswani
| Year of publication: |
2012
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|---|---|
| Authors: | Jain, Varsha ; Pingle, Sonal ; Daswani, Aarzoo |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 11.2012, 1, p. 82-4
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| Subject: | Konsumentenverhalten | Consumer behaviour | Indien | India | Luxusgüter | Luxury goods | Bekleidungsindustrie | Clothing industry | Bekleidung | Clothing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009693825