Understanding interactive network branding in SME firms
Nikolina Koporcic, Jan-Åke Törnroos
| Year of publication: |
2020 ; First edition
|
|---|---|
| Authors: | Koporcic, Nikolina ; Törnroos, Jan-Åke |
| Publisher: |
2019: Bingley, United Kingdom : Emerald Publishing |
| Subject: | Markenführung | Brand management | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Interaktive Medien | Interactive media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | vi, 165 Seiten 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78973-978-7 ; 978-1-78973-977-0 ; 978-1-78973-979-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109603