Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range
| Year of publication: |
2010
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|---|---|
| Authors: | Hoffmann, Arvid O.I. ; Broekhuizen, Thijs L.J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 4, p. 342-356
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