Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Ming Chen, Raymond R. Burke, Sam K. Hui, and Alex Leykin
| Year of publication: |
2021
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|---|---|
| Authors: | Chen, Ming ; Burke, Raymond R. ; Hui, Sam K. ; Leykin, Alex |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 6, p. 1120-1141
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| Subject: | buy level | eye level | eye tracking | in-store shopping | retailing | shopper attention | shopper marketing | shopper tracking | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Einzelhandel | Retail trade | Online-Handel | Online retailing | Wahrnehmung | Perception | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243721998375 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794318