Understanding major dimensions and determinants that help in diffusion & adoption of product innovation : using AHP approach
Year of publication: |
December 2017
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Authors: | Mannan, Bisma ; Haleem, Abid |
Published in: |
Journal of Global Entrepreneurship Research : JGER. - Berlin : SpringerOpen, ISSN 2251-7316, ZDB-ID 2758698-4. - Vol. 7.2017, 12, p. 1-14
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Subject: | Analytical Hierarchy Process (AHP) | Diffusion & adoption | Factors | Innovation management | Knowledge management | Technology transfer | Product innovation | Wissensmanagement | AHP-Verfahren | AHP approach | Westliche Staaten | Western countries | Innovationsdiffusion | Innovation diffusion | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Produktentwicklung | New product development | Innovationsmanagement |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s40497-017-0072-4 [DOI] hdl:10419/196992 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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