Understanding and Managing the Brand Space - A brand can be closely associated with, or independent from, a specific product or service; it can focus on what the product or service can do, or on what it means. Together those two dimensions define a brand space, a conceptual tool for better brand management.

BRANDING - Viewing Brands in Multiple Dimensions - The concept of a "brand manifold" helps managers understand that a brand's impact varies according to who is valuing it, in what context and at what time.

Berthon, Pierre, (2007)

Viewing brands in multiple dimensions

Berthon, Pierre, (2007)

Elegy on the death of marketing : Never send to know why we have come to bury marketing but ask what you can do for your country churchyard

Holbrook, Morris B., (2002)