Understanding market agility for new product success with big data analytics
Nick Hajli, Mina Tajvidi, Ayantunji Gbadamosi, Waqar Nadeem
| Year of publication: |
2020
|
|---|---|
| Authors: | Hajli, Nick ; Tajvidi, Mina ; Gbadamosi, Ayantunji ; Nadeem, Waqar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 135-143
|
| Subject: | Big data analytics | Customer agility | Effective use of data | New product success | Big Data | Big data | Produktentwicklung | New product development | Data Mining | Data mining | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.09.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212432