Understanding Market Potential — Addressing the Drivers of Innovation Performance
| Year of publication: |
2013
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|---|---|
| Authors: | Reynolds, Nikolai ; Schüler, Frank |
| Published in: |
Planung & Analyse : Zeitschrift für Marktforschung und Marketing. - Frankfurt, M : Dt. Fachverl, ISSN 0724-9632, ZDB-ID 7214765. - Vol. 5.2013, p. 18-21
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