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Chapter 5 Understanding Media Synergy
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Synergies among advertising channels : an efficiency analysis
Stolyarova, Ekaterina, (2014)
How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde, (2018)
The interactive web : toward a new discipline
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Advancing advertising theories and scholarship
Li, Hairong, (2012)
Special section introduction: artificial intelligence and advertising
Li, Hairong, (2019)