Understanding multi-channel banking customers
Mónica Cortiñas; Raquel Chocarro; María Luisa Villanueva
| Year of publication: |
2010
|
|---|---|
| Authors: | Cortiñas, Mónica ; Chocarro, Raquel ; Villanueva, Maria Luisa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1215-1221
|
| Subject: | Finanzdienstleistung | Financial services | Vertriebsweg | Distribution channel | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008696666