Understanding multichannel shopper journey configuration : an application of goal theory
Patricia Harris, Francesca Dall'Olmo Riley, Chris Hand
| Year of publication: |
September 2018
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|---|---|
| Authors: | Harris, Patricia ; Dall'Olmo Riley, Francesca ; Hand, Chris |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 108-117
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| Subject: | Shopper journey | Multichannel shopping | Goal theory | Motivation theory | Shopping motivation | Konsumentenverhalten | Consumer behaviour | Motivation | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Theorie | Theory | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.06.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011904344