Understanding new product project performance
| Year of publication: |
2006
|
|---|---|
| Authors: | Pattikawa, Lenny H. ; Verwaal, Ernst ; Commandeur, Harry R. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 11, p. 1178-1193
|