Understanding new service development and service innovation through innovation modes
Year of publication: |
2014
|
---|---|
Authors: | Gremyr, Ida ; Witell, Lars ; Löfberg, Nina ; Edvardsson, Bo ; Fundin, Anders |
Other Persons: | Daniel Kindström, Dr Christian Kowalkowski, Dr (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 29.2014, 2, p. 123-131
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Multiple case study | Service innovation | New service development |
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