Understanding online event experience : the importance of communication, engagement and interaction
Husni Kharouf, Rui Biscaia, Alexeis Garcia-Perez, Ellie Hickman
| Year of publication: |
2020
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|---|---|
| Authors: | Kharouf, Husni ; Biscaia, Rui ; Garcia-Perez, Alexeis ; Hickman, Ellie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 735-746
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| Subject: | Behavioural intentions | Effective communication | Mega events | Online consumer-to-consumer interaction | Online content engagement | Online event experience | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Kommunikation | Communication | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.12.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012417391