Understanding online retail brand equity : a cross-cultural perspective
Pablo Farías, Miguel Reyes and Jenny Peláez
| Year of publication: |
2023
|
|---|---|
| Authors: | Farías, Pablo ; Reyes, Miguel ; Peláez, Jenny |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 4, p. 420-430
|
| Subject: | Content analysis | Internet | Internet marketing | Online branding | Retail | Retail website | Website content analysis | Website | Online-Marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Markenführung | Brand management | Electronic Commerce | E-commerce | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-07-2021-0259 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276917