Understanding peer pressure on joint consumption decisions : the role of social capital during emerging adulthood
Zhen Li, Soochan Choi and Jeffrey Yi-Lin Forrest
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Zhen ; Choi, Soochan ; Forrest, Jeffrey Yi-Lin |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2023, 1, p. 18-39
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| Subject: | Consumer decision for others | Emerging adulthood | Joint consumption | Peer influence | Peer pressure | Social capital | Sozialkapital | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Soziale Beziehungen | Social relations | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-03-2022-1494 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245802