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Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion, (2017)
Multi-sensory congruent cues in designing retail store atmosphere : effects on shoppers' emotions and purchase behavior
Helmefalk, Miralem, (2017)
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele, (2020)
Gender-based differences in consumer decision-making styles : implications for marketers
Mehta, Ritu, (2020)
Brand development and entrepreneur’s role in small businesses
Tewary, Ashwini Kumar, (2021)
Embracing the organic way : is consumer preference the same for all brands?