Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Andreas M. Kaplan; Michael Haenlein
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaplan, Andreas ; Haenlein, Michael |
| Published in: |
Organizations and social networking : utilizing social media to engage consumers. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4026-9. - 2013, p. 79-101
|
| Subject: | Virtuelle Realität | Virtual reality | Emotion | Kaufentscheidung | Purchase decision | Verbrauchereinstellung | Consumer attitudes | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768700